BJ Fogg is an American behavior scientist who is currently an Adjunct Professor at Stanford University and a New York Times best-selling author. He is the founder and director of the Behavior Design Lab.
BJ Fogg and James Currier talk to uncover how startup Founders can create better systems, both within themselves and within their companies and communities, so they can level up what we’re doing and put more good into the world. They cover topics like behavior design in tech and tech companies, mindset for Founders, examples of companies doing these things well, and tiny habits for Founders to focus on.
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