This is The Founders’ List – audio versions of essays from technology’s most important leaders, selected by the founder community.

“We’re on the precipice of a new era of the web. As infinite distractions compete for our attention, companies are learning to master new tactics to stay relevant in users’ minds and lives. The Hook Model is a way of describing a user’s interactions with a product as they pass through four phases: a trigger to begin using the product, an action to satisfy the trigger, a variable reward for the action, and some type of investment that, ultimately, makes the product more valuable to the user. As the user goes through these phases, he builds habits in the process.”

This essay was written and published by Nir Eyal, best-selling author & professor.  Read the full article on Nir’s blog here.

Visit the Founders’ List Here.

Nominate Your Favorite Essay

Each week, we’ll be releasing a new audio essay or memo selected by the Founder community. Nominations are rolling, and can be submitted by visiting – founderslist.nfx.com